Viral Kbeauty from Reddit 2022
What are the best Kbeauty products recommended from Reddit from last year? Check out my list of Kbeauty holy grails that popped up on Reddit all year long! *Disclaimer: This post contains affiliate links.

What is a Holy Grail in Kbeauty?
Iโm obsessed with Asian beauty and skincare, and one of the best places to get reviews on products before theyโre widely released in the US is Reddit! In the subreddit r/AsianBeauty, โHoly Grailsโ are the life changing products that you canโt live without. Iโm one of those people who like to do a ton of research before I buy something, so here is a review of the holy grails that kept getting recommended on Reddit over and over.
Best Kbeauty Skincare Products from Reddit
Etude Soon Jung
You canโt go on any post on Reddit without seeing Etudeโs SoongJung line mentioned. Itโs meant to be hydrating and calming for sensitive skin. No scents, no frills, just soothing moisture. Having used multiple bottles of their moisturizer, I have to admit, I am a fan. Itโs worth the hype!
Another great thing about Etude? They sell directly on Amazon! I know a lot of people are wary of fake cosmetics sold on Amazon. Be sure to check out my authentic Kbeauty sellers on Amazon post to learn how to make sure your Amazon purchases are safe.
If youโre not interested in using Amazon, you can also find Etude SoonJung at Soko Glam.
Beauty of Joseon Relief Sun and Glow Deep
Another product that keeps popping up all over Reddit is Beauty of Joseonโs sunscreen! My sister gifted this to me for Christmas, and itโs exactly as everyone says. Feels like a moisturizer that melts into your skin! Is it significantly better than my other favorite Asian sunscreens? Itโs about the same, which means, itโs amazing. Although BoJ sells on Amazon, please be careful: this sunscreen keeps selling out and Amazon may redirect you to another seller.
Also from Beauty of Joseon is the Glow Deep serum. I saw a lot of mentions of this product in early 2022, so it may be slowly losing the hype, but that doesnโt mean itโs not a great product. This serum is one of the few that legitimately made a difference in my skin. My skin looked brighter and glowier. If youโre a fan of glass skin, youโll want this serum. You can purchase this on both Amazon and Sokoglam.
Purito Centella Unscented Serum and Oat in Gel Cream
Okay, weโre starting to get into the products that I have not yet tried but are on my list. Puritoโs Centella Unscented Serum and Oat in Gel Cream both keep catching my eye as I browse Reddit. They are both meant to be great for soothing and calming irritated skin. If you canโt tell by now, Korean skincare is huge on keeping your skin calm and happy and not not so big on attacking it with tons of exfoliants. The great thing about Purito is that, like Etude, they sell directly on Amazon!
Iโm From Rice Toner
I LOVE me a rice toner, and Iโve tried several over the years. The Iโm From Rice Toner is unique from all the other ones Iโve tried in that it is VERY opaquely white! Iโm not sure what that means, but it makes me feel like Iโm getting extra rice goodness? Itโs not so thin as some other rice toners Iโve used, but also not as sticky as a hyaluronic acid one. This toner from Iโm From is not only popular on Reddit, but it looks like itโs a bestseller on Soko Glam as well. Iโm From is also sold by Wishtrend on Amazon!
Illiyoon Ceramide Ato Cream and Soothing Gel
This Illiyoon ceramide ato line is the major rival to the Etude Soon Jung. Meant to be super hydrating and calming for sensitive skin, itโs ALWAYS SOLD OUT. I canโt seem to get my hands on it! I donโt see it on Sokoglam or by authorized sellers on Amazon, so youโll have to go straight to Asian websites like Yesstyle to get it.
Isntree Clear Skin 8% AHA Essence and Chestnut BHA 2% Clear Liquid
Kbeauty isnโt known for having great exfoliants in their ingredients, but these two products are starting to get a lot of hype on Reddit. Unfortunately, I canโt seem to find the Chestnut BHA on Amazon or Sokoglam, but (like everything) it is available on Yesstyle. The AHA one IS on Sokoglam, just frequently sold out. I guess thatโs how you know itโs a holy grail!
Best Kbeauty Makeup from Reddit
As you might have guessed from the balance of this list, Kbeauty really focuses on having great skin. Of course, makeup is also a huge part of kbeauty, but individual products donโt seem to go as widely viral as some of the skincare products among the online community. That said, here are the couple products that are ALWAYS mentioned online:
Rom&nd Lip Tints
I love the dewy and juicy line of Rom&nd lip tints! They are the best lip products that have a pretty long lasting color but donโt dry matte. Somehow Rom&nd has perfected the lip gloss that stays like a tint formula! And the Reddit community knows it! You can find Rom&nd on Amazon, but itโs also easy to buy directly from their website.
Etude Fixing Tint
I canโt mention holy grail Asian beauty products without mentioning the Etude Fixing Tints! They went viral online for being โmask proofโ during the pandemic, and the marketing DOES NOT LIE. These tints dry to a very natural finish on my lips, not too matte, and THEY. DO. NOT. BUDGE. Seriously, I wear them all day, even through lunch, and donโt need to reapply. There is some amount of fading, of course, but it does so very naturally, not in big chunks or chips. Best part? Etude sells directly on Amazon! I bought four. Seriously. Just buy them.
More Kbeauty
Liked this post? Make sure to check out my other Asian beauty recommendations!
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